Digital Marketing Expert â€Â" Web Conversion
Location: Eagan, Minnesota
Description: Thomson Reuters is looking of Digital Marketing Expert â€Â" Web Conversion right now, this occupation will be settled in Minnesota. For detail informations about this occupation opportunity kindly see the descriptions. The Web
Conversion Digital Marketing Expert is responsible for applying leading edge core
conversion tactics, including but not limited to convers! ion optimization, A/B
and multivariate testing, usability, consumer research, and web analytics. This role will drive business results by cultivating
and maintaining leading edge conversion expertise, and leveraging it to
strategically consult and guide FindLaw’s broader conversion deployment
strategy for small law firm websites. This
role will provide portfolio-wide guidance on strategies, tactics, and
techniques designed to improve both site conversion (conversion rate) and site
engagement (bounce rate, length of visit, depth of visit etc.). This role may also be occasionally called
upon to provide pre-sales support for key conversion products and/or assist
with escalated client conversion issues.
Division/Group/Role
FindLaw
is the leading provider of online marketing solutions for the legal community,
and the leading provider of legal information for businesses and individuals.
FindLaw offers comprehensi! ve solutions that enable small law firms to increase
their! visibility, traffic and contacts from prospective clients on the
Web. FindLaw.com (
www.findlaw.com
), the world’s most
visited legal Web site, offers free legal information for consumers and is home
to the largest online directory of lawyers, allowing consumers to find an
attorney by practice area and location. FindLaw.com also provides legal
professionals comprehensive information, resources and services for law
practice and legal career development, including free case law, an online
career center, breaking legal news, newsletters, message boards, service
directories, continuing legal education and legal search tools.
Key Responsibilities
Maintain subject matter expertise in conversion by monitoring and
maintaining leading edge expertise on Conversion industry trends.
Identify and recommend portfolio-wide conversion strategies to improve
overall performance of FindLaw’s small law fi! rm websites
Partner with Designers, SEO and Content Writers to test, identify,
establish and deploy conversion best practices across the organization
Own and/or champion conversion initiatives to drive incremental
performance, including but not limited to new tools, new tactics, 3
rd
party consultants, 3
rd
party partnerships, continuing education, and
performance pilots
Maintain organizational alignment with other Digital Marketing Experts
and partner organizations in other departments to establish a consistent point
of view on key conversion issues
Lead test plan development.
Identify opportunities for conversing testing & measurement. Partner with analytics group to implement
testing and measurement.
Partner across the organization to establish and monitor key performance
indicators (KPIs) for conversion performance
Provide pre-sales support as necess! ary for key conversion products
Provide assistance with analys! is, evaluation, and remediation of
escalated client issues as necessary
Provide mentoring support and/or feedback to other departments as
necessary
Assist with special projects as assigned
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Qualifications
Qualifications,
Experience, Knowledge and Skills
Required Experience:
Bachelor’s degree
required.
5+ years of conversion-related
following for conversion: A/B or multivariate testing, usability research,
landing page optimization and web analytics
Experience in testing tools
such as Visual Website Optimizer, Test & Target, Google WebSite
Optimizer
Proven success of driving
conversion performance as measured by increases in conversion rate and/or
measures of site engagement
Proven ability to work directly
with clients
Strong analytical experience
and expertise with web analytics software
Experience leveraging data and
expertise to analyze, troubleshoot, and remediate conversion issues
Skills and Education:
Strong verbal and written
communication skills
Strong project management, analytical
and prioritization skills
Ability to collaborate
cross-functionally
At Thomson Reuters, we belie! ve what we do matters. We are passionate about our work, inspired by th! e impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is pr! oud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com.
According
to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has
been met for the 2014 fiscal year (October 1, 2013-September 30, 2014).
Job:
Sales Family Group
Primary Location:
United States of America-Minnesota-Eagan-USA-Eagan-610 Opperman Dr
Organization:
L SLF&C FindLaw
Schedule:
Full-time
Education Level:
Bachelor's Degree (±16 years)
Job Type:
Standard
Shift:
Day Job
Travel:
Yes, 10 % of the Time
- .
Interested on this occupation, just click on the Apply button, you will be redirected to the official website
This occupation will be opened on: Tue, 10 Sep 2013 06:53:25 GMT
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