PPC Strategist
Location: Eagan Minnesota
Description: Thomson Reuters is in need of PPC Strategist right now, this career will be placed in Minnesota. More details about this career opportunity please read the description below. Primary Objective(s)
The Paid Search Strategist is responsible for managing paid search
campaigns (PPC, pay per click) on multiple channels including Google, Bing,
Facebook, etc. The Paid Search Strategist supports all aspects of paid search
from strategy development, implementation, optimization, reporting and
analysis. The ideal candidate is a self-starter who can manage all detailed
aspects of client's day-to-day paid search campaign activities. The candidate
should have at least 3+ years of hands-on experience in online marketing with a
heavy focus on paid search management across multiple chan! nels. This individual should possess a great depth
of tact! ical knowledge in paid search services.
This role will serve as a subject matter expert for paid search
advertising in the legal vertical and will be responsible for working with stakeholders
from product management, customer operations and sales to articulate and scale
ongoing paid search operations.
Division/Group/Role
FindLaw
is the leading provider of online marketing solutions for the legal community,
and the leading provider of legal information for businesses and individuals.
FindLaw offers comprehensive solutions that enable small law firms to increase
their visibility, traffic and contacts from prospective clients on the
Web. FindLaw.com (
www.findlaw.com
), the world’s most
visited legal Web site, offers free legal information for consumers and is home
to the largest online directory of lawyers, allowing consumers to find an
attorney by practice area and location. FindLaw.co! m also provides legal
professionals comprehensive information, resources and services for law
practice and legal career development, including free case law, an online
career center, breaking legal news, newsletters, message boards, service
directories, continuing legal education and legal search tools.
Key Responsibilities:
Research
and strategize paid search campaign plans for our clients.
Manage
accounts to ensure all project deliverable deadlines are met.
Facilitate
the management and growth of paid search accounts and ensure that the
expectations of the clients are met.
Analyze
and report on Pay per Click campaign results and present to client by
documented report and presentations as necessary.
Participate
in the development and enhancement of the operational processes of the paid
search offerings.
Develop
and maintain understanding of marketplace dynam! ics and key players, and
communicate to internal customers.
wire framing and work with external and internal creative resources to develop
effective designs for all post-click landing experiences.
At Thomson
Reuters, we deliver intelligent information quickly and efficiently, so
professionals have knowledge to act. We combine industry expertise with
innovative technology to deliver critical information to leading decision makers
in the financial, legal, tax and accounting, intellectual property and
scientific, healthcare, and media markets, powered by the world’s most trusted
news organization.
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this mus! t-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Qualifications
Qualifications,
Experience, Knowledge and Skills
Required Experience:
Minimum 3 years of working experience in paid search operations with an
understanding of web analytics.
CurrentExperience managing spend of at least 10k a month
Experienced with paid search keyword research, campaign construction,
daily optimization, test plan construction, and in-depth analysis is required.
Experienced in creating and presenting campaign reports including ROI,
conversion rates, etc.
Advanced proficiency in Microsoft Office applications especially in
Microsoft Excel, and other Paid Search, Web Analytics applications.
2 to 4 years of Customer Service or Account Management
Skills and Educa! tion:
Demonstrated
success as an PPC trafficker and operati! ons leader
Google
Adwords certification within the last year
Strong
understanding of online advertising platforms - experience with Marin or
Kenshoo desirable
Proficient
with database driven web analytics and comfortable crunching numbers
Effective written and verbal
communicator with influencing skills.
Client facing and service oriented
Strong judgment and attention to
detail
Technically oriented
Ability to collaborate cross-functionally to execute product
strategy.
Strong verbal communication skills, including the ability to influence
internal and external audiences.
Excellent written skills, including experience writing comprehensive
business and functional requirements.
Strong analytical, problem-solving and prioritization skills.
Bachelor’s degree from accredited college or university required.
At Thomson Reuters, we bel! ieve what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other p! rotected classification under country or local law. Thomson Reuters is ! proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com.
According to
the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has
been met for the 2014 fiscal year (October 1, 2013-September 30, 2014).
Job:
Marketing & Communications Family Group
Primary Location:
United States of America-Minnesota-Eagan-USA-Eagan-610 Opperman Dr
Organization:
L SLF&C FindLaw
Schedule:
Full-time
Education Level:
Bachelor's Degree (±16 years)
Job Type:
Standard
Shift:
Day Job
- .
If you were eligible t! o this career, please email us your resume, with salary requirements and a resume to Thomson Reuters.
If you interested on this career just click on the Apply button, you will be redirected to the official website
This career starts available on: Sat, 04 Jan 2014 15:47:04 GMT